Portfolio

The past 12 years have seen Abisola be the creative lead on multiple projects, whilst continually evolving her personal aesthetic & style. She has developed a range of concepts, utilising her skills as a marketer, graphic designer, curator, photographer, stylist, writer & natural leader - in turn, solidifying her, as a notable and in demand Art & Creative Director. Prominent projects include a printed quarterly publication for restaurant chain, Aubaine, fashion week concept spaces for Samsung, Diageo & Starbucks, and a summer restaurant pop-up for arva. She also holds the position of Creative Director at arva, her contemporary lifestyle brand & Studio arva, her interiors studio.

Working with a plethora of brands across different stages of their digital story telling journey, Abisola has produced & contributed to a number of visual campaigns. Sometimes she is the subject of the project; other times, she is the one behind the camera or providing the overall direction. The quality of her work is high, consistent and memorable, and because she’s a story teller at heart, each of her projects display a distinctive style, created, so that you can fully delve into their mood & inspiration. Storytelling is at the heart of all that Abi creates. It all began with writing & photography, key elements that drove the success of the blog she started aged 14 and it continues to create a lasting impression with her clients and across her personal social media channels. When it comes to creating, she has worked on everything, from building a narrative around a hotel to translating fashion trends, to educating audiences on race, to witty commentary on movies & relatable beauty videos.

Over the years, as the events produced by her first company, The Apārtment grew, so did Abisola’s need to ensure they were more aesthetically driven, elaborate and truly representative of her style. Always with a strong creative vision in mind, she naturally started to develop her skills as a set, interior & spatial designer/stylist. She has designed everything from a Gentlewoman’s Whisky Bar for Diageo, a Beauty Festival for Boots, all the way to a concept store for By Rotation - and of course, countless tablescapes, with her latest being for Glossier. Now with years of experience under her belt, she’s well versed in all things related to the materials, colour palettes, structures & logistics that go into a project, and works with the most exciting creatives to bring her ideas to life.

Because of her varied interests, strong opinions and natural way with storytelling, Abi regularly produces written features; some can be found in publications like Harpers Bazaar, whilst others are on her instagram account and editorial platform for arva.

Topics such as Style, Entertainment & Interiors are regularly discussed, with her breadth of knowledge across these topics being wide and her commentary & recommendations, respected. She will soon be announcing her latest contributor position for a leading UK publication.

In 2013, Abisola joined the Park & Cube team as Shini Park’s agent. Always being ahead of the industry creatively, the two went on to create a very successful and leading European Digital Storytelling platform with partners that included The Dorchester Collection, Jaeger-LeCoultre & Veuve Clicquot. After many strategic conversations & moves, Park & Cube transitioned into CUBICLE; a modern and personal take on digital storytelling by Shini Park. Energised by visual curiosity and a singular point of view that celebrates craftsmanship, agility and humour, it’s a collection of stories and objects carefully curated for a conscious audience. Abi’s role transitioned into that of a Brand Director and the overall change in direction, saw an increase in their long term relationships with luxury clients that included Ferragamo, Tiffany & Co and Bentley. Towards the end of 2019, the CUBICLE book series was launched, that saw the team explore subjects like the multiplex stages of a metamorphosis; Abi’s role was always strictly strategic & business lead, managing existing partners and finding new business.